Peet’s Jazz Giants reflects Peet’s Italian Roast and Espresso Forte Blend with its vigorous, full and lively swing, bebop, hard bop, cool jazz and newer explorations including artists like Miles Davis Quintet, Charlie Parker, Betty Carter, and Jason Moran.Peet’s Melodic Indie includes indie bands like Pinback, Neko Case, and Broken Bells that provide a contemporary, melodic sound and pair well with sweet, bright and fresh coffees such as Peet’s Kenya Auction Lot and Café Solano Medium Roast.Here’s a sampling of the Peet’s branded Pandora radio stations: The music choices are a balance of what’s popular and trending, along with a more classic music selection that contributes to an inviting store environment. In working with Pandora, Peet’s set guidelines for each station and selected tracks and artists that pair well with their coffees. Peet’s curated music that is outside the mainstream, yet adventurous and warmly accessible. In addition, Peet’s fans can access the Peet’s radio stations directly via their Pandora mobile or desktop application. Peet’s music aficionado Patrick Main planted the seeds for the Peet’s branded Pandora radio stations and will continue to work with Pandora to guide and grow Peet’s music expression. The partnership with Pandora allowed Peet’s not only to refresh the music experience in stores, but also to offer customers more music options. “The combination of songs personally selected by Peet’s with Pandora’s musicological expertise provides a fresh, constantly evolving music experience.” “In looking at the store experience holistically, we wanted to create an atmosphere that reinforced our commitment to craftsmanship in everything we do,” said Debbie Kristofferson, vice president of marketing at Peet’s Coffee & Tea.
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